jobAn interview situation is very similar to a selling situation. In order make an effective sale, knowledge about the product and the market is very essential. Similarly, in order to be successful in an interview, adequate preparation and knowledge of the activities of the prospective employer are a must. In other words, the interviewee must be conversant with his product (i.e. he must have good subject knowledge) in order to effectively sell himself.

The first and most important tool in selling oneself is a carefully organized and well designed CV. It serves as a personal advertisement of the job seeker and must, therefore, be organized in a manner such that it appears interesting. Attractive, brief and informative.